If you have been in the workforce for a while you have certainly developed skills–whether they be soft or hard skills–they are very useful to promote during your job search.
Many skills like intercommunication, negotiation or customer service skills can be considered general ones (that other professionals possess)–you have to differentiate yourself by delivering action to those skills. Stories, projects and daily experiences are all amazing ways to convey your skills especially during your job search: where you are networking with potential hiring managers or being interviewed by companies.
Leverage what skills you have by also understanding the specific needs of the company you are applying to–check out their website, social media profiles and any information you can get by Googling them. It is about leverage your skills on emails you send, your Facebook account or simply by noting them on conversations you may have related to your job search.