How to Tailor your Resume in order to get more Interviews

Writing a generic resume and cover letter and blasting it out to hundreds of companies may seem like great, time-saving trick to get a job, however it seldom works.

Analyze the Job posting

The key is to building a resume and cover letter around the specific job posting you are applying for. For example, if you happen to find a web designer job posting on Indeed that you would like to apply for analyze the it thoroughly. Pick it apart by taking out any keywords and phrases and using them in your resume.

Pay attention to what skills and experience they are looking for–this will eliminate any unnecessary information on your resume.

Check the Company Site

Be sure to check out the company’s website. Read about their culture and the way they do things. What is their motto? What do employees and clients have to say about the company? What is their history? These are all great points to think about when crafting your resume to suit the needs of the company you want to work for!


As mentioned before, it is important that you intergrate keyword words and phases found in the job description into your resume. Did you know that roughly 70% of resumes aren’t ever seen by a human? That’s because many resumes are put through a ATS (Automated Tracking System) which scans resumes for keywords in relation to the job position. That is why you must tailor your resume to each job you apply for.

Get the Interview

Remember the whole point of writing a resume is to get you an interview. Writing a generic resume might get you an interview or two if you’re lucky, but it won’t help you in the long run. This time-saving trick will end up costing you many new and exciting opportunities. If you want the interview write a resume/cover letter that showcases why you are the best candidate for the job using keywords and using no filler.

Get at least two people that know you well but aren’t afraid to be critical of your work to review your resume. If can get a professional to review your resume that’s even better. At the end of the day, the resume you are writing can make or break your career so write one that will help you eventually get the job!

Image: Vee Rasantinithi

Published by Brian Trota

Brian Trota was born and raised in Toronto. He is a certified Career Coach with a specialization in network growth and job search planning. He's also a published author with a special interest in career development. He founded Your Dynamic Career in 2018 with the desire to help people find a better job and create better career paths. He is currently completing his first ebook. He is based in Brantford. You can contact him directly at:

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